what happens when Google Translator designs a tee OH NO, UPDATED FOR TODAY'S NEW ARRIVALS!

WEDNESDAY OCT 22 - UPDATE.
J.Crew posted new arrivals this morning. 
Some days it doesn't pay to get up. Some days it does.
Voilà!

14 comments:

  1. Well, guess there's a very good reason why it's in the J Crew factory section…
    The other day I idly read the French on my son's placemat (it's cutesy animals in illustration form sitting in Paris at cafes and seeing the Eiffel tower etc. Think it's from Korea), and realised it's exhorting them to enjoy their meal and wine. Nothing like starting them young.

    ReplyDelete
    Replies
    1. the placemat reminds me of the cheap neon signs that are sold to small cafes and snack bars - the martini glasses clinking next to "Halal snacks," for example.

      Anyway, there was another howler in J.Crew's regular line, it arrived this morning. One would think someone would look at this stuff before it goes into production. Or perhaps the responsible person was in the Laddies (yes, this is still happening).

      Delete
  2. This amuses me this morn particulary because last night I sent an email to my friend in which I called her 'mon soeur'. But then, I don't make teeshirts for JCrew. Or speak French
    Would we not translate that shirt as "to be again my(m) heart'?

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    Replies
    1. Oh, yes, we would... every language class I've ever taken has included repeated exhortations not to grab the first translation one finds in the dictionary, but to work through the list of possibilities.

      Encore is particularly troubling even when used correctly: does Paul déjeune encore tell us that Paul is still eating lunch or is eating lunch again? Guess ya gotta know Paul.

      Delete
  3. WFF. That is all. Just Well Fed Fred. Always a hoot.

    ReplyDelete
  4. Haha! I can't bear those slogan tees, but the awful ones in other languages make me chortle.
    There are some truly amazing bad Japlish slogan goods in Japan. I remember a child's backpack with 'every day we hug our knees to our chest and while give birth'
    Just crazy!

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    Replies
    1. you haven't lived until you've ordered psschitt in front of a 12-year-old boy.

      Aah, fractured English tees. And menus. And signs. Especially signs.

      Delete
  5. Replies
    1. Maybe it's self-parody? Oops, no, forgot, JCrew doesn't do ironic.

      Delete
  6. It would appear that the Company has not heeded your advise to locate one of the probably many NYC young ladies who've spent time living in France and speak.the.language. To their peril.

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    Replies
    1. Don't forget, we're lookng at the people who say "destructed."

      Delete
  7. Love your sense of humor... spot on, always!!! Brilliant.

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